Marketing Manager - Memphis

Memphis, TN
Full Time
Corporate
Mid Level
About LSI
LSI is a leading global systems integrator focused on automation and controls, process engineering & design, and digital transformation. We deliver modernization and greenfield solutions with advanced automation, process expertise, operational intelligence, and OT/ICS cybersecurity. Recognized as a Top Workplace by USA Today, the Memphis Commercial Appeal, and the Denver Post, our 350+ professionals operate from offices across the United States, Canada, and Taiwan, serving clients in industries including Food & Beverage/Brewing, Logistics & Package Handling, Pulp and Paper, Life Sciences, and many more.
Position Overview
We are seeking a Marketing Manager to join our team in Memphis, TN, reporting directly to the President. This unique position is designed for a marketing generalist who thrives on variety. You'll serve as the bridge between our technical expertise and external communications, ensuring our complex automation and engineering solutions are accurately articulated across all marketing channels.
As a team of one, you'll learn our business deeply enough to create authentic, technically informed content that resonates with both engineering professionals and business decision-makers.
Key Responsibilities
Content Creation & Technical Communication
  • Collaborate with LSI's subject matter experts and leadership to understand our extensive engineering capabilities, industries served, projects, and differentiation, then translate these technical concepts into compelling content for diverse industrial audiences from technical professionals to executives
  • Develop success stories, case studies, and technical articles that accurately represent project outcomes
  • Write and coordinate press releases, employee communications, and marketing materials
  • Create presentations, brochures, and digital content
Website Management & Digital Presence
  • Maintain and update three WordPress websites with ongoing content changes and translations
  • Coordinate with international staff for website localization
  • Work with external developers on technical updates and improvements
  • Manage social media content across LinkedIn, Facebook, and X
  • Oversee website refresh initiatives and user experience improvements
Event Coordination & Trade Shows
  • Plan and execute trade show participation including logistics, booth setup, shipping, and accommodations
  • Support technical presentations and demonstrations at industry events
  • Coordinate vendor relationships and event-related purchasing decisions
Marketing Operations
  • Develop and execute occasional marketing campaigns
  • Create quarterly newsletters and internal communications
  • Maintain brand standards and marketing asset libraries
  • Coordinate with business development team on marketing support needs
  • Track and analyze marketing effectiveness and engagement metrics
Administrative & Project Management
  • Manage relationships with external agencies, developers, and vendors
  • Handle routine purchasing decisions for marketing materials, renewals, and operational needs
  • Coordinate cross-departmental projects involving HR, business development, and branch leadership
  • Maintain organized workflows for content approval and publication processes
Required Qualifications
Technical Skills
  • Bachelor's degree in Marketing, Communications, or related field preferred
  • Strong technical writing abilities with experience creating content for technical audiences preferred
  • 3-5 years of marketing experience, preferably in technical or B2B environments
  • Proficiency with WordPress content management systems
  • Familiarity with Adobe Creative Suite (Photoshop, InDesign, Illustrator) or similar
  • Experience with Canva Pro and basic graphic design principles or similar
Core Competencies
  • Intellectual Curiosity: Demonstrated ability to quickly learn and understand complex technical concepts
  • Attention to Detail: Proven track record of managing multiple projects with accuracy, precision, and strong organizational abilities
  • Independent Work Style: Comfortable working autonomously while collaborating effectively across departments
  • Excellent written and verbal communication skills
  • Comfortable collaborating virtually with colleagues across multiple office locations and time zones
Preferred Qualifications
  • Experience working with engineers, technical teams, or in manufacturing/industrial environments
  • Familiarity with manufacturing, engineering, automation, or industrial systems concepts
  • Previous experience creating technical marketing content for engineering audience
  • Familiarity with trade show planning and B2B event marketing
What We Offer
  • Opportunity to join a rapidly growing, profitable systems integrator whose engineers work behind the scenes in industries that touch everyone's daily life from the food we eat and medicine we take to the packages that arrive at our door
  • Direct reporting relationship with executive leadership
  • Autonomy to make decisions and shape marketing strategies
  • Collaborative environment with technical experts and industry leaders
  • Travel opportunities to industry events and company locations
  • Competitive compensation and benefits package
    • Healthcare and Insurance Benefits
      • Medical, Dental, and Vision Plans
      • Company-paid Life and Accidental Death & Dismemberment
      • Long-Term Disability Insurance (LTD)
      • Short-Term Disability (Supplemental Option)
      • Voluntary Life Insurance (Supplemental Option)
      • Health Savings Accounts & Flexible Spending Accounts

    • Wellbeing Benefits

      • Paid Holidays and Vacation
      • Retirement – 401K and Roth 401K w/Company Match/Profit Sharing
      • Paid Parental Leave
      • Paid Sick Leave
      • Dependent Care (FSA)
      • Employee Assistance Programs
      • Fitness Membership Reimbursement
      • Paid Time-off for Charitable Involvement
Work Environment
This position is based in our headquarters in Memphis, TN, with occasional travel required for trade shows and company office visits. You'll join over 125 motivated professionals in a dynamic work environment that fosters both individual growth and team collaboration, all while experiencing the warmth of Southern hospitality.
 
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